“Reboot!” or “R.E.B.O.O.T.?”
The first, “Reboot,” is trademarked by National Veterans Transition Services Inc. It’s a workshop that supercharges the process of moving from active duty military service to civilian life as a Veteran.
The second, “R.E.B.O.O.T.,” is an acronym for Reflection, Empowerment, Brain/Body Awareness. Openness, Optimism and Transformation, the name of a program offered by Harvesting Happiness for Heroes, and its goal is to transform post-traumatic stress into post-traumatic growth for Veterans of our most recent wars.
Both programs are sponsored by Federally-registered tax advantaged non-profit corporations. Both programs work.
So why are there attorneys fighting over the use of the word “reboot?” Yes, toes were trod upon and branding was upsot. Let’s get over it, find a resolution, and get back to work. We have better things to do. In this case, those things would be delivering the amazing services each program offers.
If I were a donor to either program, I’d feel poorly about my contribution being used to fund a legal fistfight. Money is tight in the non-profit world. Participants of these two programs don’t deserve to have their program resources diluted. In my opinion, donated funds that don’t actually reach a program had better damn well be spent for a really excellent non-program purpose or the administrators of those funds need to be held accountable.
There are thousands of non-profit corporations “doing something for the troops.” Even if only a few hundred of them can afford to hire employees to do the same desk jobs every business must do, and even if those employees work part time for minimum wage, that’s still a huge chunk of change that never makes it into a real program. Sure, one could argue that the “cost of doing business” is a part of this or that program, but that’s not a good argument these days. Why? Money is tight. Donors who give money to “do something for the troops” expect to know that a huge percentage of that money actually does do something for the troops, not just for the office staff who administer the troop-doing program.
Conflict Resolution Exhibit A: REBOOT